Marketing Tools Promote Jewelry Designers

If you're a jewelry designer, you want to get the word out about your creations - unless you're designing for you and only you. Case in point, Sarah from Brown Dog Studio. She's put together the underpinnings of a great marketing program. 

• Her Brown Dog Studio blog showcases her work, and her posts allow Sarah to talk about her creative process and get readers inside her head. (It's a very entertaining and engaging ride!) She also uses the blog to push out her creations with direct sales and invitations to email her for her studio address. She invites custom work and promotes trunk shows and public sales from her website.
• She recently hired a professional photographer to do a photoshoot of her creative process and final creative results.
• Sarah put the photographs of her work into a video, and it displays the creative process and wraps a feel-good song about working with your "own two hands" around her work. Here's the result, providing a very effective marketing piece for her business.

Click to read more ...

Student Postcard...Claudia Klug

Sheffield Jewelry Design Student, Claudia Klug, Danish Clustes

Claudia Klug is finding her stride.  A long-time crafter who made hair accessories and sold them at craft shows for some time now, she has recently taken her hand to the craft of jewelry.   Claudia moves through new techniques with the fresh eyes of a child infused with the diligent and precise execution of the most fastidious of students.   She is deliberate and precise in her technique but expansive and courageous in execution, allowing for play while pushing against the known boundaries of a given technique.  Through this approach there is discovery, and it is precisely this discovery that sets her apart.

Click to read more ...