What Makes a Collection, Part 2

Photo: Alexis BittarI've chosen to focus on jewelry designer Alexis Bittar because he is a perfect example of a jewelry designer who truly understands what goes into a strong collection.  He consistently includes silhouettes from modest to statement-making, classic to avant garde while maintaining his own design aesthetic.  By doing this he accomplishes a near universal appeal.  No matter what your jewelry style -- so long as you like his aesthetic-- you will find something that could work for you. 

And this is precisely what we are working to accomplish with our own jewelry collections, right? 

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What Makes a Collection, Part 1

Most jewelry designers have no difficulty with recognizing what a "collection" of jewelry is, but making one --- a strong one at that--- is something else entirely.  Figuring out what precisely goes into making a strong collection can be one of the most difficult things for a jewelry designer to do.  At least until they have some ground rules!! 

Alexis Bittar's "Elements" Collection Photo: Alexis Bittar

The jewelry of Alexis Bittar, by way of example, makes discussion of this subject a breeze as he --yes, a guy, and a striking one at that!--  is a master of the diverse, compelling and cohesive collection. The jewelry featured here is from his "Elements" Collection, which focuses on just that, using elements or components in multiple pieces as a means of creating a wide range of silhouettes or looks-- one of the keys element to a successful collection.  

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