Wednesday
Dec262012
Interesting Creative Ad Campaign: Jewelry Designer Cross-Sells Custom Decor
Jay Johnson Wednesday, December 26, 2012 at 9:00AM 
Minneapolis jewelry designer Ann Lambrecht is a busy creative professional, and at the School, we love tracking the careers of creatives who are doing business out of the box. Ann loves to travel, and her globetrotting ensures that she brings home to her studio beautiful and exotic materials to incorporate into her work, like a necklace featuring antique wedding beads from Timbuktu (top photo) or the many elements in her Brass Ritual Bracelet Collection (second photo, below), which includes elements like vintage glass trade beads from Ghana and African brass trade beads. 
But here's the "out of the box" part. Ann is one of the featured spokespersons for the Budget Blinds franchise. She's been featured on their website (see below) as well as in full-page ads in interior design magazines like Elle Decor.
The ads call Ann a "world traveler, jewelry designer," and they feature her funky, international, tribal-look jewelry with Budget Blinds' roller shades and drapes. Ann is also quoted in the ad, in a direct tie-in between jewelry and interior design.
It's the custom touches that make my jewelry - and my home - so unique.
And this is yet another way that jewelry designers are expanding their brands into the related worlds of fashion and interior design.
Sheffield School began as an Interior Design school in 1985, and then expanded our course offerings to train people in other design-related fields, including Feng Shui, Wedding and Event Planning, and Jewelry Design. With thousands of active students and more than 50,000 graduates, Sheffield has trained more design professionals than any school in the world.