Interesting Creative Ad Campaign: Jewelry Designer Cross-Sells Custom Decor

 

Minneapolis jewelry designer Ann Lambrecht is a busy creative professional, and at the School, we love tracking the careers of creatives who are doing business out of the box. Ann loves to travel, and her globetrotting ensures that she brings home to her studio beautiful and exotic materials to incorporate into her work, like a necklace featuring antique wedding beads from Timbuktu (top photo) or the many elements in her Brass Ritual Bracelet Collection (second photo, below), which includes elements like vintage glass trade beads from Ghana and African brass trade beads.
 

 

But here's the "out of the box" part. Ann is one of the featured spokespersons for the Budget Blinds franchise. She's been featured on their website (see below) as well as in full-page ads in interior design magazines like Elle Decor.
 

 

The ads call Ann a "world traveler, jewelry designer," and they feature her funky, international, tribal-look jewelry with Budget Blinds' roller shades and drapes. Ann is also quoted in the ad, in a direct tie-in between jewelry and interior design.

It's the custom touches that make my jewelry - and my home - so unique.

And this is yet another way that jewelry designers are expanding their brands into the related worlds of fashion and interior design.
 

 Sheffield School began as an Interior Design school in 1985, and then expanded our course offerings to train people in other design-related fields, including Feng Shui, Wedding and Event Planning, and Jewelry Design. With thousands of active students and more than 50,000 graduates, Sheffield has trained more design professionals than any school in the world.

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Comments

[Victoria Gates]

Ann Lambrecht has such a great and bubble personality, I can see why Budget Blinds wanted her as a feature spokesperson. I absolutely love the jewelry and interior design comparison she makes here. I have always been told that for someone to find their true interior decorating style, they need to look in their own closet and jewelry box first.

[kiki luki]

Decorating a very nice room, all the colors blend in nicely. I love it ..

[jon]

Wow. Beautiful photos and interesting article. Thanks for the eye opener! Please check out my business, The Vintage Alternative's facebook page and like us if interested! Online store coming soon.
facebook.com/thevintagealternative

[Blindtrack]

The decoration of this room is stunning.I like the combination of roller blinds and curtains on the stunning bay window.

[FIDM]

Interesting article! Stunning room and jewelry design. Checkout FIDM to lear jewelry design. http://www.fidm.edu

[will]

very interesting article with some good advice. thank you!

[NomenCraft]

Great article! It's always nice to read about the success of others who are building their brand doing something they love.

[Raine Angeles]

I always love custom jewelry. It just expresses your personality so much. Even for our wedding, we had custom wedding bands made by http://www.junojewelry.com. We had it match our wedding's motif, black & white and Victorian. It really turned out well.

[home decor]

Great post! It's always nice to read about the success of others who are building their brand doing something they love.

[james]

Good blog http://www.jewelry.com/

[Laura Holmes]

What a great article, it's amazing that someone specialising in jewellery can make such a large steps in a completely different market and move into interior design. I guess it's understandable as both markets are about expressing your personality through colours shapes and textures.I have a online home ware shop http://www.looptheloop.co.uk and do small amounts of interior design too, I would love the kind of success she has achieved. I would love to know your thoughts on my website too.

[mutiara lombok]

Good design of jewelry Ann Lambrecht. if we want to have a good source of pearls as accessories, we can visit lombok island (indonesia) as a high quality south sea pearls compare with tahitian or australian pearls.

[mutiara lombok]

Good design of jewelry Ann Lambrecht. if we want to have a good source of pearls as accessories, we can visit lombok island (indonesia) as a high quality south sea pearls compare with tahitian or australian pearls.

[Place ads]

this is awesome jewelry Ann Lambrecht. I really like is blog.

[Engagement rings]

Ann's designs are adorable. I just love the way she works with full dedication and putting her whole heart into it, hence her work turning out to be a big success.

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[Sarah Walker]

I absolutely adore Ann's style. I especially respect that fact that she has combined two of her passions. So many people feel that they have to choose just one. My endeavors include architectural design (Commercial real estate), and writing which I have now turned into a full time career as a marketing manager. I suppose I've taken somewhat of a similar path as Ann :P

[chennai interiors]

Peculiar designs.. looks awesome.. And they are so colorful...

<a href="http://www.nexginteriors.com/chennai_interiors.html"> chennai interiors </a>

[MightyTravels]

This looks like the jewelry you'll find in Bali usually.

[R]

Very unique style. A very natural transition from Jewelry to interior design, keep up the good work.

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[properti pekanbaru]

awsum designer! hope u well there

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