Create Your Own Jewelry Displays
A great display can draw people over to your table. You are essentially creating your store on a table. Purchasing displays can become very costly. This is where the phrase necessity is the mother of invention comes in. Maybe seeing these cleverly made jewelry displays will inspire you to make your own, with items that you may already have in your home. This chest of drawers used as a jewelry display is in the Willows Home and Garden Store.
Using household bowls, trays and baskets can be visually fun for your customer and save you money at the same time. Also consider having attractive signs displayed beside your jewelry letting your customers know the price. These chalk boards by Pick Up Sticks are great looking and inviting.
River Song lays out her jewelry in trays with a natural wood frames and linen fabric. This clean, and easy on the eye, display makes you want to take a closer look. If you are worried about someone walking away with your work, at a busy show, pin your pieces to the fabric.
If your pieces of jewelry are unique to you, then displaying your work in a unique manner will help to emphasize your brand. To save table space you can hang earrings from an upside down mesh pail, recycle a picture frame to hang on a wall, and create a stand out of wood like all of these great examples found on Pinterest.
We go over DIY display branding in units 5 & 6 of the Sheffield Jewelry Design Course. Creating your own display will give you the opportunity to size and customize your displays so they are cohesive with your work. Spending the time to personalize your display reinforces your style. For some of us this process comes naturally, for others it is a creative process that takes time to evolve.
This long piece of driftwood holds my summer wrap bracelets with a reminder of that beach feeling. Think about your own buying preferences when shopping at a craft show and how you appreciate someone who can clearly communicate their product.
This is a very sweet idea, using spools of thread as earring displays, I can visualize a group of them in soft colors. The sleek looking display below by jewelry designer Valerie Sloan looks like it is made from charcoal or possibly large stones. I am not quite sure but it looks great whatever they are.
Displays should enhance your work, not detract from it. There are a lot of things to see at a show. You want to grab attention for the right reasons, an attractive pleasing look that makes people want to come over and take a closer look at your work.
Give those jewelry displays as much attention as you give your jewelry designs and have fun making them. Don't forget the mirrors!
Sheffield School began as an Interior Design school in 1985, and then expanded our course offerings to train people in other design-related fields, including Feng Shui, Wedding and Event Planning, and Jewelry Design. With thousands of active students and more than 50,000 graduates, Sheffield has trained more design professionals than any school in the world.