Video Defines an Interior Designer's Identity

It's challenging for many homeowners to find the interior designer that's just right for them. Some clients want to be able to manage their own projects, so they're looking for designers who can implement their personal vision and perform good, efficient service. Some clients have no idea what they're looking for, but they yearn for a high-end space that is accomplished by a great designer's vision.

The following video from Westport, CT interior designer Katy Cleare of Catherine Cleare Interiors is a great personal statement of what she believes and who she is - and any client will be able to see in an instant that with Katy, what you see is what you get. You'll be able to determine if Katy is the right professional for your project by watching this "identity" piece. She comes across as natural, fun, creative, and results-oriented. Your style of interior design may be more formal, ultra-contemporary, blending feng shui with interior design, or something else that makes you unique and worthy of being hired. If you're a student of interior design, you'll want to think about creating a video or an "identity" piece on your website that calls attention to who you are, what your design brand stands for, and what homeowners will get when they hire you. 

I salute any interior designer who runs a blog and shoots video pieces like the following to give clients a great before-we-start-working-together preview. If you're an interior designer, take a page from Katy's video and "put yourself out there." If you're a homeowner looking for an interior designer, choose one that gives you an authentic preview of who they are before you make a decision.

READ MORE: We love great interior design, and think you'll enjoy reading our article on A Room With a View - Old Westbury Gardens.

As lead curriculum developer for Sheffield School, I love to see people making a successful career from interior design. If you'd like to know more about it, too, I encourage you to explore the Sheffield School, New York, NY. Sheffield began as an Interior Design school in 1985, and then expanded our course offerings to train people in other design-related fields, including Feng Shui, Wedding and Event Planning, and Jewelry Design. With thousands of active students and more than 50,000 graduates, Sheffield has trained more design professionals than any school in the world.

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Comments

[Mel Lifshitz]

Having a video on your site gives potential customers a good preview how good your interior design works are.

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i got your point. making the early video just like what Katy did can help customers to know us more, our taste, our point of view. this is great i think, since each person has their own taste and i believe they are all unique. doing so will save the time, energy and cost either. great idea.

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What a topic! Can't wait for other opinions to follow.

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[Angie Thornbury, asid/cid]

Yes, if a picture is worth a thousand words - a video is worth millions+. Marketing yourself and showing your work in a video context is certainly the best thing you can do for your business. A video business card can be added to your email signature when you have to make that first impression. Have a great resource for video: www.YourNewsClip.com. They make videos that are news worthy with a compelling story to feature your work or product. People love watching them.

[Interior Design]

Really amazing post. The video show me an important rules when we will get something better in interior. Thanks for this post.